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 Virgin Mobile launches online sale of products, services

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PostSubject: Virgin Mobile launches online sale of products, services   13/09/08, 10:51 am

Virgin Mobile, India's national youth-focussed mobile services brand has announced that customers will now be able to purchase Virgin Mobile branded products and services online by visiting its website.

For youth customers who spend significant chunk of their time online, this is intended to be a smarter way to purchase Virgin Mobile products. Apart from the convenience of buying from home, customers will be rewarded with additional talk time, extra messages as well as other freebies.

Speaking on the launch here today, M A Madhusudhan, Chief Executive Officer, Virgin Mobile India said, "with 44 per cent of the total internet population in India within the age group of 19-24 years," this medium has become an integral part of youth's lifestyle. It is therefore logical for us to extend our presence to the online space and offer our customers the convenience and comfort of buying Virgin Mobile connection at the click of a button," he added.

It is estimated that four out of five online Indians either search or buy products online making the base of 'online shoppers' in India as large as 28 million. "We are confident that we will receive a positive response on this initiative and are hopeful of acquiring a significant portion of our customer base through our online channel over the next two years," he added.

The company has tied up with Blue Dart for delivery of handsets and with Billdesk for payment authorisation.

In the near future, the company also plans to bolster its online portfolio by making available exciting product offers facility of gifting a phone to friend and family and an option of recharging/topping-up the Virgin Mobile phone online, Madhusudhan said.

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