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 Mobile marketing set to explode in India

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PostSubject: Mobile marketing set to explode in India   07/09/08, 10:42 am

The Asia Pacific region has about 1.4 billion mobile phone subscribers, representing 42 percent of the global market, and it is expected to exceed 50 percent within the next two years, Hamadoun Toure, secretary-general of the ITU, said.

India and China combined have total cellphone subscribers of about 900 million, accounting for a quarter of the world total.

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