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 The challange to convert from cable to dth

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Join date : 2008-08-26
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Location : India

PostSubject: The challange to convert from cable to dth   28/08/08, 12:59 pm

It’s going to be fireworks in the country’s direct-to-home (DTH) space in the coming months as the industry’s big three — Reliance Big, Dish TV and Tata Sky — scuffle for eyeballs.

With the entry of Reliance Big on Tuesday, rivals Tata Sky and Dish TV are also said to be offering lollies and lining up huge advertising spends to lure away customers from cable television.

Also, with Reliance Big TV targeting a 40% market share in 12 months, experts say it will be an interesting run for the crown.

Dish TV currently has about 59% market share followed by Tata Sky.

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